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Cookies Policy

This Cookies Policy explains how Vegas Hero Casino uses cookies and similar technologies when you visit or use our website. It describes what cookies are, why they are used, the types of information they may collect and the choices available to you. This policy should be read together with our Privacy Policy and Terms and Conditions.

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About cookies

Cookies are small text files that a website may place on your computer, tablet, mobile phone or another internet-connected device. They allow a website to recognise a device and remember certain information about a visit. Cookies are commonly used across the internet and can help websites function correctly, understand how visitors use them and provide a more relevant experience.

Article contents

Vegas Hero Casino may also use technologies that perform a similar function to cookies, such as pixels, tags, software development kits, local storage and device identifiers. In this policy, we use the term cookies to refer to cookies and similar technologies unless a distinction is required.

Cookies do not usually contain information that directly identifies you, such as your name or contact details. However, information collected through cookies may be combined with other information we hold about you. Where this occurs, we handle the combined information in accordance with our Privacy Policy and applicable Australian privacy requirements.

How cookies are placed

Some cookies are placed by Vegas Hero Casino and are known as first-party cookies. Other cookies may be placed by service providers or other organisations that support website functions, analytics, security, advertising or communications. These are known as third-party cookies. The use of third-party cookies may be governed by the relevant provider’s own privacy or cookie policy.

Why we use cookies

We use cookies for a range of legitimate business and operational purposes. The specific cookies used may change over time as our website, services and technical arrangements develop. Cookies may be used to support the following purposes:

  • Essential operation: to allow pages, account features, forms and other core website functions to work as intended.
  • Security and fraud prevention: to help identify unusual activity, protect accounts, reduce misuse and support the security of our website and services.
  • Account and session management: to remember that a user has signed in, maintain a session and help direct activity to the appropriate part of the website.
  • Preferences: to remember settings or choices, such as language, display preferences or cookie selections, so they do not need to be entered repeatedly.
  • Performance and analytics: to understand how visitors use the website, identify technical issues, measure page performance and improve navigation and content.
  • Personalisation: to help present content or features that may be more relevant to a user’s interests, preferences or previous interaction with the website.
  • Marketing and measurement: where permitted, to understand the effectiveness of communications, campaigns or advertising and to limit repeated displays.
  • Compliance and responsible gambling: to support age and identity processes, account controls, responsible gambling tools, regulatory obligations and the proper administration of our services.

We may use information from cookies to produce aggregated or statistical reports. These reports are generally designed to help us understand patterns, trends and website performance rather than identify individual visitors. We may also use cookie information to investigate security events, enforce our terms and conditions and maintain the integrity of gambling services.

Essential cookies may be necessary for the website to provide a service you have requested. If you block or delete these cookies, some parts of the website may not operate properly, and account, security or transaction-related functions may be affected.

Types of cookies we may use

Strictly necessary cookies

These cookies are required for core functions, including page navigation, secure areas, account sessions, security controls and the operation of certain forms or services. They may be set when you request a service or take an action on the website. Because they support essential operation, they may not be available for opt-out through ordinary preference tools.

Functional cookies

Functional cookies remember choices and settings that improve convenience. For example, they may remember a selected preference or help provide a consistent experience during a visit. If these cookies are disabled, some preferences may not be retained and certain features may be less convenient.

Analytics and performance cookies

Analytics cookies help us understand visitor numbers, navigation paths, page use, loading performance and technical problems. They may provide information such as the pages visited, the approximate time spent on a page, the device or browser used and whether a feature operates as expected. We use this information to improve the website and services.

Advertising and marketing cookies

Where used and permitted, marketing cookies may help us measure campaigns, understand interactions with advertising and provide content or promotions that are more relevant. These cookies may be placed by us or by advertising and technology partners. Refusing these cookies may not remove all advertising, but it can make advertising less tailored to your interests.

Session and persistent cookies

Session cookies usually expire when you close your browser. Persistent cookies remain on your device for a set period or until they are deleted. The duration of a cookie depends on its purpose. Some cookies may remain for only one visit, while others may help remember a preference over a longer period.

Third-party services, privacy and updates

We may use third-party providers to support functions such as website hosting, security, analytics, customer support, payment-related processes, communications and advertising measurement. These providers may process information obtained through cookies or similar technologies on our behalf, or may act independently under their own policies. We take reasonable steps to use providers that are appropriate for the services they provide.

Information collected through cookies may include an internet protocol address, browser type, device type, operating system, general location, pages viewed, referral information, interaction times and information about how the website is used. Depending on the technology and settings, it may also include an identifier linked to a device or browser. We use this information for the purposes described in this policy and our Privacy Policy.

We do not intend for cookies to replace age, identity, account or responsible gambling controls. Cookies are only one part of our technical environment. Users must provide accurate information when required and should use the responsible gambling tools and account settings made available through the website.

This Cookies Policy may be updated when our website, technology, service providers or legal obligations change. The updated version will be published on this page, and the revised date may be shown where appropriate. If a change materially affects how optional cookies are used, we may provide additional notice or request a new preference where required.

If you have questions about this Cookies Policy, please use the contact or support options available on the Vegas Hero Casino website. We will handle privacy-related enquiries in accordance with our Privacy Policy and applicable Australian law.